WORKSHOP : 4 JUNE 2026

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Unlocking Instagram success for your organisation

This session is a short, focused training that gives FAIB members a concrete view of how Instagram could work for their organisation, and how to approach strategy, content systems, and execution in a purposeful way. It highlights practical examples and best practices tailored to the needs of member organisations. Participants will leave with clear next steps and a better understanding of how to build a consistent, effective presence on the platform.

The session also offers space for questions and discussion around individual challenges, ensuring that the content is relevant and applicable across different types of associations.

By the end, participants will feel more confident in evaluating what Instagram can realistically deliver for their organisation and how to prioritise their efforts for maximum impact.

Agenda

12:00 – 13:00: Lunch and networking

13:00 – 14:00: Instagram training

14:00 – 14:30: Q&A Welcome & Introduction

Quick context:

• Why Instagram still matters for associations

• What participants can expect from the session

• One-sentence round‑table: participants’ current Instagram experience

Understanding Instagram’s Role for Associations

• What Instagram is good at—and what it isn’t

• The member organisation lens: visibility, community, advocacy, and recruitment

• Examples of associations using Instagram effectively (FAIB-relevant sectors)

Strategy Essentials

• How to define the role of Instagram in your broader comms mix

• The three strategic pillars: audience, objectives, and narrative

• How to set realistic KPIs (with examples tailored to associations)

Content Systems & Execution

• The 4 content types that work best for associations (with examples)

• Simple frameworks for planning: monthly rhythm, content themes, reusable formats

• Tools and workflows for small comms teams

• Dos & don’ts to maintain consistency without heavy resources

14:00 – 14:30: Q&A