LUNCH DEBATE : 30 SEPTEMBER 2025

__________________________________________________________

Why Brussels media matters  
 

Brussels is home to around 1000 accredited journalists. To land your narrative with policymakers on the crowded Brussels landscape, it is essential to invest in relationships with these journalists. Only then can you hope to cut through all the noise.

At SEC Newgate EU, our award-winning team of former journalists and public relations professionals knows the journalists - and more importantly the journalists know our team.

We will take you through the steps necessary to help you to have successful media outcomes. Preparation is essential. We will provide an overview of the Brussels media landscape. You must pave the way for media engagement by making your messaging accessible to journalists and then take the time to have media training.

It is important to make sure you have the right journalists in mind, so media mapping is the next step. When you actually engage with journalists, there are some tips and tricks to bear in mind, and once you have had the interview, it is wise to follow up. All this with the proviso that media relations is an art not a science!