LUNCH DEBATE : 13 JANUARY 2026

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How to use strategically LinkedIn for your communications.  
 

LinkedIn has become one of the most effective platforms for associations to strengthen visibility, shape conversations and maintain a community where members and ,policymakers and other stakeholders can engage and stay up to date.

During the lunch-debate, Simona Romeo will share practical guidance on how associations can use LinkedIn more strategically, what type of content works, how to increase engagement, and how to position leadership and experts effectively. Drawing on her experience managing communication for several European and international associations, she will highlight simple but impactful approaches that help organisations build credibility and exposure, expand membership and stay present in the policy debate.

Simona is Associate Director and joined Kellen in 2023. She has strong expertise in strategic communications, with experience in all aspects of external and policy communications. Simona has a BA in Foreign Languages and Communications and an MA in International Relations from Hult Business School plus several certifications on Policy Communication from College of Europe and Marketing from SDA Bocconi.

Her previous experience also includes media analysis, event organization, EU affairs, advertising, media relations and communications campaigns.